So it looks like a big database error - Fans have been reporting all afternoon that they got an email stating that their member ship was up. Time to renew. Well look at the follow up message - Only items changed was name and date field. Hum Live Nation may need a couple of billion more.

Dear U2 Fan

Not sure if you noticed but we’ve made a mistake. We were trying to remind a few of you that your subscription was coming to an end and it went to some folks it shouldn’t have and now we’ve got you all confused!

Apologies for this and to clarify the expiry date for your U2.com subscription is: XXXXX.

best wishes
U2.com Team

This email is sent from
Live Nation Entertainment
2 Bryant Street
San Francisco, CA 94105