If you remember back 4/19 we posted the anouncement of U2 and Soweto Choir teaming up for the World Cup and also posted the “Robben Island” ad. That commercial is one of five commercials that will be rolling out between now and June 11th. U2 has a presence in each ad, and in the ad that premiered this morning at 6AM on ESPN called “United,” Bono himself narrates the 60 second spot. We have been asked to ask you to please share your feedback. Lets tell them what we think ! Great !

2010 FIFA WORLD CUP ON ESPN / ”United”

EVENT:                                                                 2010 FIFA WORLD CUP ON ESPN
(JUNE 11-JULY 11, SOUTH AFRICA)

AD AGENCY:                                                    Wieden + Kennedy NY
DIRECTOR:                                                        Lance Acord
AD CAMPAIGN:                                              “One Game Changes Everything”
WHERE AIRING:                                             Across the ABC/ESPN family of networks
TIME FRAME:                                                  April 21, 2010 through June 11, 2010

Produced by ESPN in conjunction with Wieden + Kennedy and directed by cinematographer Lance Acord (Being John Malkovich, Adaptation, Lost in Translation), “United” conveys the passion for the FIFA World Cup that unites disparate cultures (set to U2’s “Magnificent”).
This is the latest spot in ESPN’s “One Game Changes Everything” campaign, which consists of a total of five spots. The first spot, “Robben Island,” debuted on April 7 and focuses on the historic impact of the 2010 World Cup being held in South Africa.   Future spots focus on the passion, traditions, rivalries and glory that are unique to the World Cup.