U2,(RED),Bank of America and The Super Bowl
L-R: Deborah Dugan, CEO, (RED); Mark Dybul, Executive Director, The Global Fund to Fight AIDS, TB and Malaria; Patrice and Precious Motsepe; Anne Finucane, Bank of America; Bono, co-founder, (RED); President Mahama, Ghana; Bill McDermott, SAP. (RED) announces $10 million commitment from Bank of America to the Global Fund to fight AIDS, attracting matching funds from the Gates Foundation, SAP and the Motsepe family. (RED) passes milestone of $250 million for the Global Fund. (PRNewsFoto/(RED))
U2 will premiere a new song, “Invisible,” via a commercial from (RED) and Bank of America that will air during next Sunday’s Super Bowl (Feb. 2.) As previously reported by Billboard, the song will set up U2’s forthcoming album – a follow-up to 2009’s No Line On The Horizon, and the group’s first under new manager Guy Oseary.
The track will then be made available on iTunes for 24 hours and for each download during that time, the Bank Of America will donate to the Global Fund To Fight Aids,Tuberculosis And Malaria.
“Invisible” will be available a limited-edition free download on iTunes for the first 24 hours after the Super Bowl commercial airs. For every download during that time, Bank of America will donate $1 (up to $2 million) to the Global Fund to Fight AIDS, Tuberculosis and Malaria, to provide life-saving HIV/AIDS treatment, testing and prevention services in many of the world’s poorest countries.
Beyond the downloads, U2, (RED) and Bank of America expect to generate more than $10 million in donations and funding for the campaign.