U2’s marketing machine has always been on top of their game. Cross marketing into current TV, series seems to be something new for the boys from Dublin. “The Troubles” has started to appear in “The Walking Dead” series, which is extremely popular in the US.

The clips titled with reference to U2 and only feature U2 music. No band images are within and the band not expected to appear within any of the commercials.  

U2 has new management that clearly understands how to reach the younger audiences. We can expect that U2 will appear within more cross marketing and promotional messaging as the machine continues to ramp towards 2015.