Live Nation Announces
U2 360° Tour Environmental Impact Strategy Unprecedented commitment to a net zero emissions goal for the global tour
Live Nation, the producers of the U2 U2 360° Tour, have confirmed their commitment to producing the largest concert tour in history in an environmentally responsible manner with a goal of balancing the Tour's direct carbon footprint through a comprehensive reduction and offset strategy.
Live Nation brought MusicMatters on board in March to be the tour's official Environmental Advisor. MusicMatters pioneered, and continues to be the world leader for, environmental impact reduction of music tours and festivals. "We identified areas the tour could first and foremost REDUCE its environmental impact without compromising the quality of the fan experience. We are now in the process of implementing these recommendations with Live Nation. Next we will announce a customized U2 U2-360° Tour OFFSET strategy, reflecting the band's robust social change commitment, to offset the remaining tour emissions," said Michael Martin, MusicMatters' Founder and President. More information will be released as the tour progresses around the world, sharing the global impact of the sustainability initiatives taken. ABOUT LIVE NATIONLive Nation's mission is to maximize the live concert experience. Our core business is producing, marketing and selling live concerts for artists via our global concert pipe. Live Nation is the largest producer of live concerts in the world, annually producing over 22,000 concerts for 1,600 artists in 33 countries. During 2008, the company sold over 50 million concert tickets and drove over 70 million unique visitors to LiveNation.com. Live Nation is transforming the concert business by expanding its concert platform into ticketing and building the industry's first artist-to-fan vertically integrated concert platform. The company is headquartered in Los Angeles, California and is listed on the New York Stock Exchange, trading under the symbol LYV. For additional information about the company, please visit www.livenation.com/investors . ABOUT MusicMatters
MusicMatters is a division of EFFECT Partners, the leading social marketing agency in the U.S.; creating and executing credible campaigns designed to create meaningful social change that helps businesses grow. Over the last 13 years, MusicMatters has led the way with reducing the music industry's environmental impact by introducing systemic changes such as the EnviroRider, solar stages, carbon offsets, travelling ecofestivals, Greenloads, and biofuels. In addition to their music industry changing sustainability innovations and programs, MusicMatters is a global leader of event sustainability work and known for their work with the global tours of Jack Johnson and Dave Matthews Band, among others. EFFECT Partners is headquartered in Minneapolis, MN with an office in San Francisco, CA