After weeks of hype — and multiple traffic warnings from Rose Bowl and Live Nation officials — the U2 fanatics have invaded Pasadena. Some, writes L.A. Now, have been hanging out since 4 a.m. A record crowd of more than 95,000 people is expected — the Rose Bowl’s largest attendance since the 1994 World Cup finale.
Concertgoers will witness the spectacle that is the Claw, a giant alien-like contraption that’s generating far more media attention than any recent U2 song. The 90-foot-tall structure takes about four days to build, and was inspired by the the Theme Building at LAX.
U2’s 360 Tour is in support of its early 2009 release, “No Line on the Horizon.” To date, the album has sold just over 1 million copies, according to Nielsen SoundScan. A respectable number, no doubt, but it took U2 about 30 weeks to reach the seven-figure sales mark. By comparison, rapper Jay-Z hit the milestone in less than 2 months with his “Blueprint 3.”
Nevertheless, U2’s touring power has never really been in doubt. Tonight’s Super Bowl-sized show is sold out, and will be streamed live on YouTube. Additionally, by mid-afternoon, plenty of the U2 faithful were out and about in Pasadena.
We are still looking for Fans for the U2 ROSE Bowl FAN Photo Booth. Check into the story here. -