Bono (Red) Program
Today is World AIDS Day, a day of particular significance to Bono, whose (RED) brand launched years ago to help support the Global Fund in their effort to fight AIDS, Tuberculosis and Malaria in Africa. Since its beginning, (RED) has garnered the support of major retailers like Apple, Dell, Starbucks, Gap, and American Eagle (just to name a few).
Around 100,000 are currently living with HIV in the UK and globally an estimated 34 million people have HIV. More than 25 million people between 1981 and 2007 have died from the virus, making it one of the most destructive pandemics in history.
Today, many scientific advances have been made in HIV treatment, there are laws to protect people living with HIV and we understand so much more about the condition. But despite this, people do not know the facts about how to protect themselves and others from HIV, and stigma and discrimination remain a reality for many people living with HIV. World AIDS Day is important as it reminds the public and Government that HIV has not gone away – there is still a vital need to raise money, increase awareness, fight prejudice and improve education.