The boys from Dublin are in Cupertino, California and set to be a part of Apple’s new iPhone 6 launch later today. The band will be appearing for the launch of the new phone, with the their new album being made available for streaming exclusively on the iPhone. Rumors have been circulating about U2, the Apple relationship, and the possible collaboration even to the point that a U2 spokeswoman said: “They are not releasing their album on the iPhone and they are not performing at the iPhone launch.” This turns out to be a half-truth statement and pretty much in line with a we would have expected from the marketing machine.

The New York Times, The Irish Times all have reported over night that U2 will appear during the release of the new IPhone 6. Sources suggest that the band will appear at the launch of the iPhone 6: “In addition to performing, the band will reveal an integration with Apple’s products that is connected to its next album.”

While representatives for the band would not comment, the new album format may similar to the app release by other artists of the years.

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